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'Understanding and Responding to Pharmaceutical Promotion'
July 1- July 4, 2014
Pharmaceutical promotion, e.g. activities by manufacturers to stimulate sales of medicines, such as visits by sales representatives, advertising and free samples, influences how doctors and pharmacists choose to prescribe or dispense medicines. This influence is often under-recognized, and although the influence of pharmaceutical industry starts early at medical schools, medical students often receive little or no instruction on how to assess and respond to pharmaceutical promotion.
The aims of the Summer School were to help students to better understand the context for the promotional interactions and ethical choices that they will encounter once they are in professional practice, and to provide training in critical analysis of promotion.
The syllabus of the Summer School was based on the manual “Understanding and Responding to Pharmaceutical Promotion: A practical guide” developed jointly by Health Action International and the World Health Organization. Topics included:
- Promotion of medicines and health
- Techniques that influence the use of medicines
- Communication with pharmaceutical sales representatives
- Promotion, professional practice and patient trust
- Using unbiased prescribing information
The course included 8 lectures and 8 workshops (90 minutes each).
Summer School schedule.
Invited Faculty and Presentations:
Tim Reed, PhD, Executive Director of Health Action International (HAI) (Amsterdam) biosketch
Barbara Mintzes, PhD, member of HAI Europe network. Assistant Professor, University of British Columbia (Canada) biosketch
Ieva Salmane Kuļikovska
Ilze Aizsilniece, Elita Poplavska
30 students Educated about doctors and pharmacists ethics, interaction with the representatives of pharmaceutical industry and conflicts of interest and risks of corruption issues. 3 volunteer teachers were appointed from the parent organization - HAI. Students interest was promoted in these issues asa result it will lead to a follow-up event to a wider range of medical students oganized by Latvian Medical Students' Associationby at the beginning of 2015.
The Summer School was co-financed by Ojars Veide Scholarship Fund and Health Action International.
The Project was financially supported by Iceland, Liechtenstein and Norway. Program is funded by the EEA Financial Mechanism and Latvian state. More information: www.sif.lv; www.eeagrants.lv; www.eeagrants.org