FS advertisement monitoring Veselības projekti Latvijai

2015 2014

Food supplement advertisement monitoring

In order to pay attention to violations in advertisements of a food supplement (FS), NGO ‘''Health Projects for Latvia” implement advertisement monitoring activity of FS from May until September, 2014. This activity is a part of the project "Good governance and patient empowerment within Latvian healthcare system" funded by the EEA.

FS is a food supplement to an ordinary diet. It contains active substances which through interaction with other substances (ex. in drug contained substances) can cause unwanted side effects, therefore it is highly recommended to consult with the family doctor or pharmacist for use of FS. Particularly important advice from specialist is necessary to seniors, pregnant women, children, patients with chronic diseases.

FS consumption is significantly influenced by advertising. Legislative acts of Latvian Republic, as well as Regulation No.1924/2006 of the European Parliament and the Council, and Regulation No. 432/2012 and No. 1018/2013 of the European Commission impose certain requirements on the advertising of food supplements. The most important of these requirements are:

1. In Latvia it is allowed to distribute and advertise only those FS, which are included FVS (Food and Veterinary Service) register http://www.pvd.gov.lv/lat/lab_izvlne/datubazes/_gv/external-db_1/;

2. FS advertising must not include an indication of the fact that it prevents disease, treat or cure a disease;

3. If the entrepreneur wishes to include health guidance (textual, pictorial, graphic or symbolic way, directly or indirectly point to the positive impact of food on health) in FS advertising, he may only use health guidance, which is approved by the European Commission and it is based on scientific evidence. Approved and rejected health guidances are summarised in the Commission's interactive database http://ec.europa.eu/nuhclaims/

4. The use of health guidances shall not be false, ambiguous or misleading; cast doubt on other food safety and/or the nutritional adequacy; encourage or condone excess consumption of a food; state, suggest or imply that a balanced and varied diet can not provide appropriate quantities of nutrients; textually or through pictorial, graphic or symbolic representations to point to changes of bodily functions which enable consumers to create or exploit fear

5. The following health guidances are not permitted: guidances which suggest that not consuming the food can be a hazard to health; indication of the weight loss rate or amount; references to recommendations of individual doctors or health professionals and other associations (with the exception of public health nutrition and dietetic professionals and health-related charities and suggestions)

The project is financially supported by Iceland, Liechtenstein and Norway. Program is funded by the EEA Financial Mechanism and Latvian state. More information:www.sif.gov.lv; www.eeagrants.lv; www.eeagrants.org.